Transparent pillow pouch

The transparent pillow pouch combines product visibility with a simple packaging format. The buyer can see the contents directly, while the pouch provides an orderly unit for handling and sale. We primarily recommend considering this version when the task of the packaging is mechanical protection and presentation, and the contents do not require a particular aroma barrier. The pillow format can also be well designed for smaller, single-use pack sizes.

The contents create the visual appeal

With transparent packaging, the colour, shape and arrangement of the product are part of its appearance. When choosing the size, it is therefore not enough to check whether the contents fit into the pouch. In a pack that is too large, smaller pieces move easily, while a tight design can cause tension and make sealing difficult. It is worth making a sample pack with the planned fill quantity and then viewing it in the position in which the goods will appear on the counter or shelf. In this way, the appearance and the ratio of internal space can be judged together.

Flat format, well-considered pack size

The pillow pouch sealed on two or three sides is a packaging without a gusset that is typically placed lying flat. Its use should be planned accordingly: the position of the label, the direction of the product name and the size of the outer carton should also match the layout of the finished pack. This version is made without a press-to-close closure, so the pack size is particularly important for handling after opening. A well-chosen packaging unit gives the buyer a convenient quantity and allows the packing staff a filling process that is easy to follow.

Sealing and product protection

The side seals and the film together form the mechanical design of the pouch. During transport, however, the shape of the contents, movement within the carton and the load from stacked packs must also be taken into account. For sharp or strongly protruding parts, we test the pouch with a product sample, because a proper fit means more than matching the outer dimensions. During filling, the sealing surface should remain clean, and there should be enough room left for the top seal. Sealing must be set up with settings that suit the equipment used and the chosen film.

Custom branding on a transparent surface

A logo and artwork can also be printed on the pouch. In the design, we recommend that the print deliberately lets the contents show: the important product feature should remain visible, and the text should have a clearly separate area. Because of the transparent background, the colour of the filled product affects the contrast of the lettering. The artwork should therefore be assessed with the actual contents, also taking into account folds and seal edges.

To choose a transparent pillow pouch, we discuss the nature of the product, the desired portion and the method of presentation. If these aspects are coordinated when the packaging is designed, the finished pouch builds on the visible qualities of the product and gives a consistent appearance from filling through to sale.