Transparent front / coloured back pillow pouch

The transparent front / coloured back pillow pouch combines a custom background colour with direct visibility of the product. The contents can be seen through the transparent side, while the coloured back can be matched to the brand and the character of the product. This solution offers varied branding options for smaller pack sizes displayed lying flat. In addition to the desired colour, we select the material based on the protection and packaging requirements of the contents.

The background colour is part of the product presentation

The coloured back can emphasise the shape of the product, set it apart from its surroundings and link the pack to other elements of the brand. The colour choice should be tested with the actual contents. What looks good on an empty pouch can give a different contrast together with the colour of the product. In a product family, the background can help distinguish variants, but the name and marking must remain clear in their own right. We design the pouch size and the fill level so that the ratio between the product and the coloured surface is also clear on the finished pack.

Product protection paired with appearance

When choosing the right structure, we clarify whether the pouch should primarily provide mechanical protection or whether the contents also require an aroma barrier design. With an aroma barrier version, and a complete pack suited to the application, vacuum and modified atmosphere processes can also be planned. The coloured back alone does not determine these properties: the material of the front and back, together with the seal, all count. We make the selection based on the composition of the product, its condition at the time of packing and the machine used. For light-sensitive contents, the role of the transparent front must also be considered.

Pillow pouch for the right portion

The flat design without a gusset is made for placement lying flat. This version has no press-to-close closure, so we recommend it for pack sizes where resealing the pouch is not necessary. When determining the size, we start from the actual product volume and leave room for sealing after filling. Because of the coloured back, the display orientation deserves special attention: the pack should be placed on the counter or shelf so that the transparent side shows the contents. The space taken up in the outer pack and the load during handling are also part of the design.

Custom logo and coordinated artwork

The pouch can also be produced with a printed company logo and your own artwork. The background colour, the brand mark and the product information together form the branding, so it is worth treating them as a single design. The contents can be seen through the clear area of the front, while more detailed text can go on another surface of the pack. The legibility of the lettering must be checked both on the coloured base and on the transparent surface with the contents visible behind it. We adapt the design to the actual shape of the pouch based on the seals, the folds of the filled pack and the opening point.

If you would like to present your product against a custom-coloured background, we also agree the details of the contents and the pack size alongside the visual design. The transparent front / coloured back pillow pouch can thus become coordinated packaging in which the brand colours, the visible contents and the necessary product protection all play a part.